Le Look at 40: A Legacy of Vision, Resilience, and Continental Impact

In a world where entrepreneurship often begins with a dream and ends with a struggle, Chief (Mrs.) Chinwe Ezenwa stands as a beacon of what it means to dream boldly, serve selflessly, and build enduring legacies.

Founder/CEO of Lelook Bags, Chief (Mrs.) Chinwe Ezenwa (3rd from left); the Minister for Women Affairs and Social Affairs, Imaan Sulaiman-Ibrahim (3rd from right); a former Minister for Women Affairs, Dame Pauline Tallen OFR (2nd from right); and other guests during the 40th anniversary event on Wednesday

As Le Look House of Bags marked its 40th anniversary at the Federal Palace Hotel in Lagos, the celebration was more than a corporate milestone—it was a tribute to a woman whose life’s work has empowered generations and elevated African craftsmanship to global acclaim; reports Eguono Odjegba, who was the event.

The Woman Behind the Brand

During the Le Look products parade on Wednesday

Chief Chinwe Ezenwa, fondly called “Mummy Le Look,” is not just the founder and CEO of Le Look Bags – she is a trailblazer whose journey from civil service to private enterprise reflects a rare blend of discipline, compassion, and visionary leadership. Her transition from federal service to entrepreneurship was not merely a career shift; it was a mission to uplift others, especially women and youth, through skill acquisition and economic empowerment.

Her personality radiates strength and humility. At 70+, she continues to innovate, mentor, and advocate for African excellence. Her latest venture, Just Bags, launched during the anniversary, is a digital marketplace she describes as the “Amazon of African bags.”

It aims to unite local bag makers, amplify African prints, and attract global investment. “If we come together, we can meet global demands,” she said, underscoring her belief in collective success.

A Night of Tributes and Triumphs

Themed “Legacy of Resilience: Empowering Entrepreneurs for Africa’s Economic Future,” the anniversary event was a vibrant tapestry of cultural performances, awards, and heartfelt tributes. Over 300 distinguished guests, including government officials, maritime leaders, and development partners, gathered to honor Ezenwa’s enduring impact.

Among the dignitaries were the Minister for Women Affairs, Imaan Sulaiman-Ibrahim, and former Minister, Dame Pauline Tallen OFR, Barr. Mfon Usoro, Engr. Greig Ogbeifun, Dr. Ify, Hajia Bola Muse, among others. Speaking during the celebration, the Minister for Women Affairs described Chief Ezenwa as an embodiment of inspiration and courage.

Engr. Ogbeifun, Chief Ezenwa and others at the event, sharing banters

“Tonight we honour your courage and your legacy. You showed that Nigerian women can compete globally and win, noting that beyond business, the Le Look maestro has impacted lives evident in her academy graduates who she says “are a testament to her commitment.”

A Business Rooted in Purpose

Founded in 1985, Le Look has exported over one million bags worldwide, earning admiration in Europe and among the Nigerian diaspora. But beyond numbers, the brand is a symbol of Afrocentric luxury and cultural pride. “African prints are the only way we can promote our heritage. If you can’t wear it, at least you can carry it”, Ezenwa remarked with pride.

The Le Look Academy, with branches in Abuja, Enugu, and Lagos, continues to train artisans in bag-making and digital skills. Its partnerships with NEPC, UNDP, and other institutions reflect a commitment to sustainable development and inclusive growth.

Vision for Africa’s Future

Ezenwa’s embrace of the African Continental Free Trade Area (AfCFTA) positions her as a continental thought leader. She called AfCFTA a “prosperity highway,” pledging to expand Le Look’s footprint to at least three more African countries within a year. Her Lelook Fellows mentorship initiative further cements her role in shaping Africa’s entrepreneurial future.

Investing in the Next Generation

The anniversary also spotlighted youth innovation where students from UNILAG, LASU, Caleb University, and YabaTech pitched ideas for business growth and were named Lelook Ambassadors.  While the top three received cash prizes of N1 million, N500,000, and N300,000, others received N100,000 each—proof of Ezenwa’s belief in nurturing talent.

Honoring Loyalty and Legacy

In a touching moment, Ezenwa awarded long-serving staff, including her sister and seven others who have journeyed with Le Look since inception; even as she took time to call each by name, while calling special attention to each’s strong contributions; and expressing her gratitude. Their loyalty she says, reflects the family spirit and values that underpins the brand.

A Legacy Etched in Leather and Love

Chief Chinwe Ezenwa’s story is not just about bags – it’s about building bridges, breaking barriers, and believing in Africa. As Le Look turns 40, it carries with it the soul of a woman who dared to dream and the spirit of a continent ready to rise.

Her legacy is stitched into every seam, embossed in every logo, and carried by every entrepreneur she has touched. And as she continues to shape the future, one bag – and one life – at a time, the world watches in admiration.